
Catwalk enthusiasm: Unidentified Blonde, Jessica Szohr (Gossip Girl), Wally, and Mary (NonSociety).
I take back what I said about NonSociety probably not pulling together any compelling content. But maybe (no, for sure) I’m being shallow… Julia and Mary are not only busy snapping and twittering at New York Fashion Week, but also streaming video (if erratically, and subject to unfortunate quality). It’s kinda addictive.
It may only be half the fun of being there, but it’s surely also half the pain. Their style (uh, method) of reporting could do with refinement but following the lifestreams does have the imitable feel of (almost) being there onseself amongst their little posse. It’ll be interesting to see how the NonSociety ‘personal branding platform’ grows with other personalities…