↩ Jacob's Ephemerata

A blog of aggregated miscellanea and things I like uncovered from my daily travails. I'm @jacobjay, a peripatetic designer/developer of British persuasion, having interests in gastronomy, fashion, technology, interiors and sustainability. I'm currently living between New Delhi and France, working on a Lua web platform and e-commerce. I dig Macs, mountain biking and smelly cheese.

Posts tagged “marketing”

«1 of only 12 pairs hand sewn by small sect of silent Japanese monks» Gen Y-ers desire an authentic relationship with the sellers of the products they buy [and] more than 50% often share […] interesting products with friends.

«A long staircase. Next to it a slide. Which way would you go?» Volkswagen marketing at Alexanderplatz.

An Inconvenient PR Truth «Ask yourself: what have I done to reduce my irrelevance?»

to create behavior change we need to start thinking of people as herd animals. […] The consumer analogue Earls would point to is the white ear buds for iPod.
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